About Us

Isn't our life goal just to be happy? To enjoy our lives and have experiences that we can look back on and say, “Damn, I’m so glad I did that.” Versant Mercantile is a lifestyle brand that aims to do just that through our products. We want to bring you shirts, accessories, and home decor that you can look at and feel something. Some things are meant to evoke happiness, some are meant to bring up deep thoughts. Every one of our products has a purpose. One of our handmade cutting boards might make you think of one your grandmother had, one of our stickers might be just the phrase you need to be a constant reminder, or one of our shirts might just bring a smile to your face every time you wear it. We want to bring you products that you can experience. We hope that they do just that; make you feel something.

Here we are, the faces behind Versant Mercantile, Will & Genevieve. We are located in middle Tennessee, just a short drive from Nashville. Both of us are deeply creative souls that have always had the natural urge to create. We started Versant Mercantile in 2018 with the hope of making products that bring us joy and hopefully do the same for you.